| 1. Much faster typing in terms of speed. |
| 2. Smallest number of key taps or keypad interactions. Almost the same number as number of characters one writes. Very little overhead. |
| 3. Single keypress typing, no multitap. Seniors can use. |
| 4. Seamless experience across dictionary and non dictionary words. No mode changes required. |
| 5. Ergonomic to thumb. Pleasure to write long sentences, no blackberry thumb. |
| 6. Easy to learn, operate for all age groups and educational profiles because only two simple rules. |
| 7. Characters on phone keypads are normally tiny; many need glasses to read them. CleverTexting characters are on the screen and large to read. |
| 8. Can operate in darkness (no back lit keypad required) |
| 9. Same usability for all devices. PC, web, IPTV |
| 10.Improves spelling habits. People will write full words due to the convenience. |
| 11.The game like interaction with the phone is engaging and grows addictive as one improves speed. |
| 12.The constant hand eye coordination is good for the development of the brain, to stay alert. |
| 1. No need of printing different language characters on keypad, same phone supports all languages. Printed characters on cheap phones also get worn out and become unreadable. |
| 2. The ability to support a very large number of languages because support through CleverTexting for micro languages is feasible, can be delivered on schedule and cost effectively. The development is automated. And not a rule based approach. No likelihood of errors, bugs. |
| 3. The isolation between algorithm and data. Same algo different data for a different language. The data could also be downloaded to the phone on demand or included by manufacturer based on geography. Or only included into a SIM by a telecom operator. Can be hot upgraded with newer versions. |
| 4. The algorithm is lightweight. |
| 5. Same usability for all languages, nothing to teach1market in terms of usability. Learn once, use everywhere. |
| 6. Same usability applicable for touch screen phones, nothing to teach |
